I build at the intersection of ideas, culture and systems.
I shapeideas intowork peopleremember.
I work across creative direction, brand strategy, editorial, technology, photography and intelligent systems - connecting disciplines that are usually kept apart.
01 / Selected Work
Proof, not decoration.
A focused edit of work that shows how I think, direct, build and connect disciplines.
A creator partnership and editorial workflow story showing how I use Plaud to stay present in interviews without losing the moments that shape the story.
A healthcare campaign designed to turn complex information into clear, human communication.
02 / Point of View
My career has never fit inside one lane. That is the point.
I have spent more than two decades moving between publishing, brand building, digital products, campaigns, photography, technology and entrepreneurship. The value is not the number of disciplines. It is knowing how to connect them into one clear idea.
The throughline is judgment.03 / LIVID
Built, not briefed.
I founded LIVID in 2011 and built it into a global editorial platform spanning fashion, beauty, culture, travel, photography, partnerships and entrepreneurship.
Enter LIVID
04 / The Practice
What I can build with you.
I use the discipline the problem needs, then connect it to the larger system.
05 / Journey
Twenty years, still building forward.
Photography
A foundation in image-making, visual language and narrative.
Creative Direction
Brand, retail and integrated creative work expanded the practice beyond the frame.
LIVID
I founded a publication and learned how editorial, culture, audience and business reinforce one another.
Media Systems
Content strategy, digital publishing and audience development moved closer to product thinking.
Technology
Web, product and platform work became part of the creative toolkit.
Digital Strategy
Brand, hospitality, growth and experience design converged.
Creative Systems
I work across brand, culture, AI, media, product and experience - often in the same project.
06 / Lab
What I am building now.
DM Autopilot
An autonomous social messaging system exploring intelligent routing, keyword logic and human escalation.
Adaptive Language Learning
A native learning environment that adjusts difficulty, context and practice loops around real proficiency.
LIVID Visibility System
A strategic intelligence system for editorial authority, press visibility, cultural relevance and growth.
07 / Insights
Ideas I am still thinking about.
The Future Creative Director Is Building Systems
Taste still matters. The job is expanding around it.
2026-08-11Taste Is Becoming More Valuable Than Tools
Access to creation is exploding. Judgment is not.
2026-07-29What Publishing Taught Me About Community
Audience is a metric. Community is a relationship.