Hospitality / Digital Strategy / 2020-2022
HomeTality
Digital strategy and brand experience work at the intersection of hospitality, membership and lifestyle.
HomeTality
DW / SELECTED / 2026
ROLE / VP, Digital Marketing & StrategyYEAR / 2020-2022DISCIPLINE / Hospitality / Digital Strategy
The challenge
Create a premium experience that could move between hospitality storytelling, membership value and digital growth.
The insight
Luxury is often communicated through excess. The stronger opportunity was usefulness, confidence and access.
The idea
I shaped digital strategy, creative direction and experience thinking around a more connected customer journey.
The result
A clearer digital presence and stronger creative framework for communicating the brand proposition.