Product / Brand / UX/ UI / 2026
Becoming
A modern journaling and personal-growth product ecosystem built around intentional progress.
The challenge
Create a digital experience that feels emotionally useful without becoming visually predictable or overly therapeutic.
The insight
Reflection works best when the interface reduces friction and makes small progress visible.
The idea
I developed the brand direction, launch experience, and product architecture with a focus on clarity, momentum, and personalization. This involved creating the UX/UI design for an iOS digital journal and a physical journal, as well as designing the layout and managing the manufacturing and print distribution from China to the US market.
The result
A growing product system designed for waitlist growth, future personalization and recurring engagement. Launching print and digital versions of the journal for market.