About This Project

Designed, developed, and deployed the build of vanish.today interactive website (CMS, PHP, CSS, AJAX, JavaScript, MySQL, Apache, Linux, UX \ UI).

Drove the site campaign and content calendar by testing, learning, and optimizing at every step curating digital content with a six to twelve-month lead for the site by creating digital calendar roll-outs with notifications alerts using google documents to sync in real-time.

Created performance reporting dashboards and deliver weekly and quarterly results for all Innovation digital initiatives impacting: ratings + reviews capture, virtual scaling solution engagement, user-generated content, Insider membership enrollment and engagement, copy testing, cross-sell strategy, PLP sorting optimizations.

Content Strategy, Design, Web + APP
Content Strategy, Head of Content, Web design