Creative Director, Daniel Watson |

The Journey – Social Media Graphics

admin — Sat, 24 May 2025 22:00:55 +0000

Culturally Speaking Sponsorship Deck

admin — Tue, 25 Mar 2025 19:42:13 +0000

Creatives and Time Management Cover Art

admin — Tue, 18 Jun 2024 21:22:56 +0000

Cover Art Design – Creatives and Time Management eBook

Workflow: Design Strategy + Implementation, Package Design, Copy Writing

Client: Creatives eBook Series now available for purchase here
Creative Tools: Illustrator & Photoshop

Giggs’ Zero Tolerance North America Tour

admin — Mon, 15 Apr 2024 18:42:55 +0000

Pitch Deck
Design Strategy + Implementation
Research & Marketing Strategy
Copy Writing

Client: #Giggs “Zero Tolerance” North America Tour 2024
Creative Tools: @Photoshop #InDesign @adobe Adobedesign

Fleurs Magazine

admin — Tue, 27 Jun 2023 17:59:17 +0000

Brand Identity, Development, Creative Direction, Business Strategy, and Production development of Fleurs Magazine

Objectives

Brand Identity Guide – Logo, Logomark, Wordmark, Colors, Pattern, and Typography
Copy Writing– Brand Message, Taglines, Editorial Pillars
Cover Mockup
Development Strategy– Brand Strategy, Target Audience, Influencing Key Opinion Leaders (KOLs), Profile Readership Projections
Media Kit – Market Research, Image Sourcing, Graphics, and Layouts
Web Site Coming Soon / Splash Page – SEO Strategy, Email Capture Database for Newsletter and Updates

Tagline

Immerse Yourself In A World, Natural Living & Wellness, Self-care, and a balanced lifestyle take center stage.

About

Fleurs Magazine is a natural living and wellness publication for modern women who prioritize self-care and a balanced lifestyle.
With a focus on nourishing the body and soothing the soul, we provide empowering content that inspires readers to explore
their own path to wellness and happiness. From beauty tips to travel destinations, Fleurs Magazine is the go-to resource for any-
one looking to live a truly nourishing life.

LIVID Magazine Features Campaign

admin — Sat, 18 Mar 2023 21:54:26 +0000

Creative Direction, Marketing Strategy of LIVID Magazine Features Campaign

Objectives

Business and concept strategy

Copywriting and direction

Layout design and production

Tagline

Interested in Featuring with Us? – Here are Six Ways to Consider
–
01 Launching A New Project or Brand?
–
02 UpClose – Exclusive interviews with Well-known opinion leaders, Fashion gurus, and Brand Directors at the edge of creativity.
–
03 On the Radar – The late first-hand social affairs to designer collaborations, DIY tips, editor pick, art, music, movie premieres, and product features.
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04 Savory – With a focus on Quick Bites, Local Eats, and Specialties, Savory content continues to be an essential component of LIVID’s Food and Drink.
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05 Mindfulness – Exploring the focus of mental health and wellness. Mindfulness dives into techniques and remedies to bring balance one step at a time.
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06 Gift Guides – New Year Guide, Valentine’s Day Guide, Travel Guide, Prime Day Guide, Black Friday/Cyber Monday Shop Guide, Entrepreneur On the Go Guide, and Holiday Gift Guide – December Edition.

HomeTality Club Premiere Invitation

admin — Sat, 18 Mar 2023 13:05:26 +0000

HomeTality Club Premiere Invitation Marketing Strategy
Client: HomeTality

Objectives

Creative Direction

Graphic Design

Marketing Strategy

SEO

Production

Creative Tools

InDesign

Photoshop

Tagline

HomeTality.com

Xarelto Adcepts Campaign

admin — Sat, 18 Mar 2023 12:49:28 +0000

The Xarelto, There is More to Rise For, Keep Rising Campaign, focuses on reminding Black patients who have been diagnosed with CAD, that there is more in life to keep rising for. That Black people come from a history of those who rise and have risen to the occasion. Whether, it’s rising up against discrimination, rising at Church to join in prayer, rising to the challenge when the stakes are high, to rising at the game when our grandson attempts to win a shot with 5 seconds left on the clock, life for us is best experienced when we can rise!

:30 Second teaser

– Clips and photos of iconic moments of when we have risen (Ali, Selma, etc.)

– Moments of joy on our feet (Electric slide, James brown, church, weddings)

Adcepts:

Headline: There’s More to Rise For-

Body copy: (Use one per Adcept)

More Electric Slides

More Walks down the Aisles

More Anniversaries

More Winning Shots

More Hymns

Tagline:

Xarelto – Keep Rising

LIVID Magazine Issue 09

admin — Fri, 17 Mar 2023 22:31:52 +0000

Creative Direction, Business Strategy, and Production development of LIVID Magazine Issue 09 The Independence

Objectives

Business and concept strategy with product placement

Cover Shoot Production

Photographed products for features

Copywriting and direction

Layout design and production

Tagline

LIVID Magazine Issue 10

admin — Fri, 17 Mar 2023 22:28:40 +0000

Creative Direction, Business Strategy, and Production development of LIVID Magazine Issue 10 Tailor Made

Objectives

Business and concept strategy with product placement

Cover Shoot Production

Photographed products for features

Copywriting and direction

Layout design and production

Tagline