Creative Director, Daniel Watson | https://danielwatson.us Unleashing creativity from the heart of the DMV - Creative Director, Daniel Watson Tue, 27 Jun 2023 18:16:22 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://i0.wp.com/danielwatson.us/wp-content/uploads/2025/03/cropped-daniel-watson-icon.png?fit=32%2C32&ssl=1 Creative Director, Daniel Watson | https://danielwatson.us 32 32 214770758 Fleurs Magazine https://danielwatson.us/portfolio_page/fleurs-magazine/ https://danielwatson.us/portfolio_page/fleurs-magazine/#respond Tue, 27 Jun 2023 17:59:17 +0000 https://danielwatson.us/?post_type=portfolio_page&p=5123 Brand Identity, Development, Creative Direction, Business Strategy, and Production development of Fleurs Magazine

Objectives

Brand Identity Guide – Logo, Logomark, Wordmark, Colors, Pattern, and Typography
Copy Writing– Brand Message, Taglines, Editorial Pillars
Cover Mockup
Development Strategy– Brand Strategy, Target Audience, Influencing Key Opinion Leaders (KOLs), Profile Readership Projections
Media Kit – Market Research, Image Sourcing, Graphics, and Layouts
Web Site Coming Soon / Splash Page – SEO Strategy, Email Capture Database for Newsletter and Updates

 

Tagline

Immerse Yourself In A World, Natural Living & Wellness, Self-care, and a balanced lifestyle take center stage.

About

Fleurs Magazine is a natural living and wellness publication for modern women who prioritize self-care and a balanced lifestyle.
With a focus on nourishing the body and soothing the soul, we provide empowering content that inspires readers to explore
their own path to wellness and happiness. From beauty tips to travel destinations, Fleurs Magazine is the go-to resource for any-
one looking to live a truly nourishing life.

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